WHAT STYLE OF MOUNT DOES YOUR CUSTOMER NEED??

As silly as it sounds, many people may as much or more for their TV Wall Mount than they pay for their TV. Often times, many people buy more mount than they need. They spend more money on an All Motion mount that can move in many directions only to find that they "park" the TV in one position and it has never moved since. Today's TVs also have wider viewing angles so the need to swivel the screen from side to side to get a clear picture is no longer an issue. Getting a High Design low profile mount that will only be seen by the back of your TV set is a bit wasteful too.

Knowing your customers and understanding the various mount styles will help you select the proper TV Mounts to inventory in your store. Then, to help you sell the right mount to your customer...you have to ask your customer the key question to guide them to the right mount:

Where will you be when you watch this TV?

If their TV is going to be in an intimate room where they will be sitting at a designated place most of the time, like a theatre or viewing room, they will only need a flat, low profile wall mount. Mount the screen at eye level to where they will be when they are watching it. Usually, this is the least expensive mount and allows customers to position their TV at the perfect viewing level. If they won't be moving it around, they don't need a mount that moves. And they don't need a real pretty mount since it will only be seen by the back of the TV set.

On the other hand, if they will be watching TV from a general area or from across the room, consider a low/profile pivoting mount. In a larger room, they could be standing, sitting or on a high stool. Mounting the TV higher on the wall and having it pivot down at a slight angle will assure viewers will be able to see the screen from across the room. This is a great option for bedrooms, work out rooms, living rooms, game rooms or waiting areas and itis reasonably priced. It doesn't need to be too pretty since it will be up over everyone's head and hidden behind the TV but you may want to try to get a color that will blend.

Finally, if their room has a few specialized viewing areas or is a very wide room, they may want an All Motion Mount. This will allow them to move the TV to the area they are at. Remember, these have a higher profile or space away from the wall but, they will be able to pull it out, move it towards almost any direction and tuck it back to the wall when they are done viewing. Many people who purchase an All Motion Mount tend to not use it that way. They mount the TV and then keep it in that position 99% of the time. Be sure your customer will use all the benefits of an All Motion Mount before spending the extra money. Good areas for an All Motion Mounts are kitchens (where you may want to move the TV base on where you are working) and rooms where the wall space does not allow for good viewing angles. Also, if a room gets bright sunlight during the viewing times, an All Motion Mount may help get rid of glare. If they will be moving it a lot or if their TV is on the heavy side; a strong, durable, quality mount is important. An All Motion Mount will be visible when it is out so select a complimentary finish & color for your room.

Thinking about its actual use and having your customer mentally visioning how they will watch their TV will help you guide them to select the right mount. Buying mounts with options you won't use may make you compromise in other areas, otherwise known as "Over-Mounting". If you don't help your customer think about their room and their viewing needs they could end up with Mount-Disappointment - and you have an unsatisfied custoymer. Help them define what they need, show them the mount that fits and tell them to enjoy the view!
---jlm

If you have any questions, comments or suggestions for this article, please sent them to our Education & Development Team at Support@McIncDirect.com.